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There are many things that you can use to represent your goods or services. These marks of your trade: “Trademarks” can either be conventional or unconventional.
1.Conventional trademarks: Convention means generic means common means general. Following are the conventional trademarks:
A word
When a word is used as a trademark, it is called a Wordmark. For example, coca cola is a word mark. Any kind of word can be trademarked. However, the following words cannot be:
-Descriptive names
-Deceptive names
-Generic names
-Offensive names
A logo
A special design word or an image can be a logo. For example, while coca cola is a work mark registered as a trademark, Coca Cola, on the other hand, is a logo.
A symbol
Have you ever seen the symbol of Pepsi- a circle divided into by a twice curved line in between, with the upper half red and the lower half blue in colour? It is a symbol, and yes, it is trademarked.
Colour combination
You can also trademark a specific colour combination if you want.
A device can be trademarked
Logos or symbols are basically devices that you can trademark.
2.Unconventional trademarks
Unconventional means uncommon means not generic. They are trademarks that are not common and were only recently introduced.
Sound pattern:
A specific pattern of sound can be trademarked. Windows theme, the one that is so familiar to you, is a trademarked theme.
Smell:
A specific smell can be trademarked as well. Most of the perfumes are trademarked.
Source: Quora
ANT Lawyers - A Law firm in Vietnam is supported by a team of experienced patent, trademark, design attorneys with qualification and skills handling full range of legal services relating to intellectual property rights in Vietnam. We have specialized in the preparation and registration of patents, trademarks and designs for our clients.
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