Measures to Address Trademark Infringement (Handling Counterfeit Goods)
Technological Measures: Employing technology to prevent and counteract trademark infringement.
Cease and Desist Requests: Proposing that the infringing party immediately ceases the infringement, removes violating content, and publicly issues an apology.
Requesting Government Intervention: When necessary, trademark owners can request state authorities to address the infringement according to legal regulations.
Legal Actions: Trademark owners have the right to file a lawsuit in court or arbitration to protect their legal rights and interests.
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